Online Casino Advertising Restrictions
Advertising for online casinos in Queensland is governed by both Australian federal and state regulations. The main aim is to limit the promotion of gambling services that are unlicensed in the Australian market and reduce the risks of involving vulnerable populations.
1. Federal legislative framework
Interactive Gambling Act 2001 (IGA) prohibits advertising of unlicensed interactive gambling services, including online casinos, poker and live dealer games.
The ban includes:
2. Local regulation in Queensland
The Queensland Office of Liquor and Gaming Regulation (OLGR) oversees state-level compliance with advertising regulations.
It is forbidden to use misleading statements about the chances of winning and "bonuses without conditions";
Limited time for gambling advertising in broadcasting - cannot be broadcast during children's programs and in the morning;
On outdoor advertising and in the media, warnings about the risks of gambling and contacts of support services are required.
3. Liability for violation
Fines for violating federal regulations can exceed $1.7 million AUD for companies and $850,000 AUD for individuals;
OLGR can initiate ad blocking and license suspension for local operators.
4. Features of online advertising
Social media and search platforms are required to filter ads that violate the IGA;
Retargeting and personalized gambling ads for minors or vulnerable groups are prohibited;
The use of content masking advertising as news or educational materials is considered a violation.
5. Final conclusion
In Queensland, advertising for online casinos that do not have an Australian licence is completely banned. Even licensed operators are required to comply with strict rules that limit the forms and timing of accommodation. Violation of the norms entails serious fines and possible termination of activities in Australia.
1. Federal legislative framework
Interactive Gambling Act 2001 (IGA) prohibits advertising of unlicensed interactive gambling services, including online casinos, poker and live dealer games.
The ban includes:
- television and radio advertising;
- advertising on the Internet, including banners, sponsorship and targeted mailing;
- using Australian media to promote offshore online casinos.
- The exception is advertising licensed sports betting and lotteries.
2. Local regulation in Queensland
The Queensland Office of Liquor and Gaming Regulation (OLGR) oversees state-level compliance with advertising regulations.
It is forbidden to use misleading statements about the chances of winning and "bonuses without conditions";
Limited time for gambling advertising in broadcasting - cannot be broadcast during children's programs and in the morning;
On outdoor advertising and in the media, warnings about the risks of gambling and contacts of support services are required.
3. Liability for violation
Fines for violating federal regulations can exceed $1.7 million AUD for companies and $850,000 AUD for individuals;
OLGR can initiate ad blocking and license suspension for local operators.
4. Features of online advertising
Social media and search platforms are required to filter ads that violate the IGA;
Retargeting and personalized gambling ads for minors or vulnerable groups are prohibited;
The use of content masking advertising as news or educational materials is considered a violation.
5. Final conclusion
In Queensland, advertising for online casinos that do not have an Australian licence is completely banned. Even licensed operators are required to comply with strict rules that limit the forms and timing of accommodation. Violation of the norms entails serious fines and possible termination of activities in Australia.
