Is it possible to advertise slot games on the Internet
In Australia, advertising of online slots for real money is severely limited by the Interactive Gambling Act 2001 (IGA). The law prohibits the promotion of services that are themselves illegal to provide to Australians, including online slots, if the operator does not have an appropriate license (and for slots, such a license does not actually exist for local operators).
1. Basic advertising rules
Illegal gambling cannot be advertised - any promotional activity on the Internet aimed at Australians is considered a violation when it comes to a prohibited product.
The ban applies to all channels: social networks, search ads, banners, content marketing, email mailings.
Hidden advertising is prohibited - content that does not directly mention bets, but leads to a site with illegal slots.
2. What counts as targeted advertising on Australians
Use .au domains or Australian IP addresses to display banners.
Specify prices in AUD.
Promotional texts and materials in English with Australian terminology and local cultural references.
Geotargeting to Australian users.
3. Liability for violation
Fines for companies - up to 1.8 million AUD per day for each day of illegal advertising.
Fines for individuals - up to 360 thousand. AUD per day.
Blocking of a site or advertising platform as prescribed by ACMA.
Possible measures by advertising platforms (Google, Meta), including the removal of accounts.
4. Allowed formats
Advertising may be legal if:
5. ACMA practice
The regulator actively monitors online advertising, including social networks, streaming services and bloggers.
Blocking of sites leading to prohibited platforms and requests for removal of advertising on international sites are used.
6. Final conclusion
In Australia, advertising online slots for real money on the Internet for a local audience is prohibited and incurs serious fines. Only promotions for legal products and offshore services are allowed if advertising is not available to Australians. It is important for operators and affiliates to strictly control the geo-targeting and content of materials to avoid violations.
1. Basic advertising rules
Illegal gambling cannot be advertised - any promotional activity on the Internet aimed at Australians is considered a violation when it comes to a prohibited product.
The ban applies to all channels: social networks, search ads, banners, content marketing, email mailings.
Hidden advertising is prohibited - content that does not directly mention bets, but leads to a site with illegal slots.
2. What counts as targeted advertising on Australians
Use .au domains or Australian IP addresses to display banners.
Specify prices in AUD.
Promotional texts and materials in English with Australian terminology and local cultural references.
Geotargeting to Australian users.
3. Liability for violation
Fines for companies - up to 1.8 million AUD per day for each day of illegal advertising.
Fines for individuals - up to 360 thousand. AUD per day.
Blocking of a site or advertising platform as prescribed by ACMA.
Possible measures by advertising platforms (Google, Meta), including the removal of accounts.
4. Allowed formats
Advertising may be legal if:
- A product that has an Australian license and is allowed to be provided (for example, betting services) is being promoted.
- The materials are aimed at users from countries where the service is allowed and are only available outside Australia.
- Game applications or demo versions of slots are used without real bets, subject to age restrictions and honest information.
5. ACMA practice
The regulator actively monitors online advertising, including social networks, streaming services and bloggers.
Blocking of sites leading to prohibited platforms and requests for removal of advertising on international sites are used.
6. Final conclusion
In Australia, advertising online slots for real money on the Internet for a local audience is prohibited and incurs serious fines. Only promotions for legal products and offshore services are allowed if advertising is not available to Australians. It is important for operators and affiliates to strictly control the geo-targeting and content of materials to avoid violations.
