Gambling advertising restrictions in Australia
In Australia, gambling advertising is governed by a number of laws and regulations that aim to protect the public from undue influence and prevent the negative effects of gambling, including gambling addiction. The restrictions apply to both traditional and online promotion channels.
Key legislation and regulatory bodies:
Key restrictions on gambling advertising:
Adverts for operators offering online slots and board games that are not licensed in Australia are banned.
Exceptions apply to sports betting and horse racing, if licensed.
2. Time and audience limits
Advertising of gambling is prohibited during periods and on channels with a high audience of children and adolescents.
It is forbidden to use content that is attractive to minors (animated characters, vivid images, etc.).
3. Mandatory risk warning
All advertising materials must contain clear warnings about gambling risks and information about support services (for example, Gambling Help Online).
4. Ban on misleading information
You cannot promise guaranteed winnings, exaggerate chances or hide important conditions.
Statements that create the illusion of easy earnings or financial independence are prohibited.
5. Limits on incentives and bonuses in advertising
Promotions must include full details of bonus requirements, vagers and restrictions.
It is forbidden to advertise bonuses as a way to avoid risks.
6. Restrictions on celebrity and social media use
It is not allowed to use public persons to promote gambling if it may affect minors.
Advertising in social networks is subject to special control, including a ban on targeting minors.
Responsibility of operators for violation of advertising rules:
Practical importance for players:
Conclusion:
Key legislation and regulatory bodies:
- * Interactive Gambling Act 2001 (IGA) is a federal law restricting the types and methods of advertising online gambling.
- * Broadcasting Services Act 1992 - regulates broadcasting and advertising standards.
- The Australian Code of Advertising Standards (AANA Code of Ethics) - general advertising standards, including gambling.
- The Australian Communications and Media Authority (ACMA) is the main regulator and controller of advertising in the media.
Key restrictions on gambling advertising:
- 1. Online casino ads with slot machines banned
Adverts for operators offering online slots and board games that are not licensed in Australia are banned.
Exceptions apply to sports betting and horse racing, if licensed.
2. Time and audience limits
Advertising of gambling is prohibited during periods and on channels with a high audience of children and adolescents.
It is forbidden to use content that is attractive to minors (animated characters, vivid images, etc.).
3. Mandatory risk warning
All advertising materials must contain clear warnings about gambling risks and information about support services (for example, Gambling Help Online).
4. Ban on misleading information
You cannot promise guaranteed winnings, exaggerate chances or hide important conditions.
Statements that create the illusion of easy earnings or financial independence are prohibited.
5. Limits on incentives and bonuses in advertising
Promotions must include full details of bonus requirements, vagers and restrictions.
It is forbidden to advertise bonuses as a way to avoid risks.
6. Restrictions on celebrity and social media use
It is not allowed to use public persons to promote gambling if it may affect minors.
Advertising in social networks is subject to special control, including a ban on targeting minors.
Responsibility of operators for violation of advertising rules:
- Fines and administrative sanctions from ACMA.
- Suspend or revoke licenses.
- Obligation to remove or correct promotional material.
- Reputational risks and negative business impact.
Practical importance for players:
- The restrictions reduce the amount of intrusive and potentially harmful advertising.
- Increase awareness of gambling risks and available support services.
- Contribute to the formation of a responsible attitude to gambling.
Conclusion:
- Gambling advertising in Australia is heavily regulated to protect the public, particularly vulnerable groups. The legislation limits the content, timing and manner of promotion by requiring transparency and accountability from operators. It is important for players to understand these limitations in order to critically perceive advertising and make informed decisions about participating in gambling.
