Gambling adverts: what's allowed, what's banned
Gambling advertising in New South Wales (NSW) is governed by a combination of federal and local regulations, including the Betting and Racing Act 1998, Casino Control Act 1992, and the federal Interactive Gambling Act 2001. The purpose of the regulation is to protect minors and vulnerable groups of the population, prevent misleading consumers and ensure the responsible presentation of information.
1. What is allowed
Adverts for licensed operators with permission to operate in NSW or other Australian jurisdictions.
Indication of the real conditions of bonuses and shares with full transparency.
Posting warnings about gambling risks and links to help services.
Limited advertising in sports arenas and broadcasts subject to time and content restrictions.
2. Main limitations
A ban on advertising aimed at under-18s (including through visual imagery, language or platforms popular with teenagers).
Limiting the time for advertising on television and radio is a ban during children's and morning programs, as well as at certain hours before and after sports broadcasts.
Prohibition on exaggerating the chances of winning or presenting gambling as a way to solve financial problems.
Mandatory inclusion of messages about responsible play.
3. What is prohibited
Advertising for unlicensed online casinos and operators in Australia.
Using celebrities or influencers popular with minors to promote gambling.
Offering "free bets" or "risk-free games" without disclosing all conditions.
Advertising near schools, kindergartens and other facilities attended by minors.
4. Liability for violation
For operators and advertisers - fines up to hundreds of thousands of dollars, suspension or revocation of the license.
For media platforms - fines for distributing prohibited advertising.
In especially serious cases - criminal liability.
5. Control
Supervision is carried out by Liquor & Gaming NSW in conjunction with federal authorities.
Online advertising, external media, media and sponsorship integrations are monitored.
Complaints about advertising are considered both from individuals and organizations.
Conclusion:
1. What is allowed
Adverts for licensed operators with permission to operate in NSW or other Australian jurisdictions.
Indication of the real conditions of bonuses and shares with full transparency.
Posting warnings about gambling risks and links to help services.
Limited advertising in sports arenas and broadcasts subject to time and content restrictions.
2. Main limitations
A ban on advertising aimed at under-18s (including through visual imagery, language or platforms popular with teenagers).
Limiting the time for advertising on television and radio is a ban during children's and morning programs, as well as at certain hours before and after sports broadcasts.
Prohibition on exaggerating the chances of winning or presenting gambling as a way to solve financial problems.
Mandatory inclusion of messages about responsible play.
3. What is prohibited
Advertising for unlicensed online casinos and operators in Australia.
Using celebrities or influencers popular with minors to promote gambling.
Offering "free bets" or "risk-free games" without disclosing all conditions.
Advertising near schools, kindergartens and other facilities attended by minors.
4. Liability for violation
For operators and advertisers - fines up to hundreds of thousands of dollars, suspension or revocation of the license.
For media platforms - fines for distributing prohibited advertising.
In especially serious cases - criminal liability.
5. Control
Supervision is carried out by Liquor & Gaming NSW in conjunction with federal authorities.
Online advertising, external media, media and sponsorship integrations are monitored.
Complaints about advertising are considered both from individuals and organizations.
Conclusion:
- In NSW, gambling advertising is allowed only for licensed operators and in a strictly defined form. Violations of the rules lead to serious fines and the risk of losing your license. Operators and advertising agencies need to consider all restrictions to avoid sanctions and ensure responsible promotion of services.
