The role of ACMA in licensing local and international brands
The Australian Communications and Media Commission (ACMA) has a key gambling regulatory function, overseeing both local and international brands operating in the Australian market. Licensing is carried out under the Interactive Gambling Act 2001 (IGA) and is aimed at ensuring the integrity of games, protecting players and complying with responsible play standards.
1. ACMA Challenges in Brand Licensing
Ensuring operators comply with Australian law.
Protecting the interests of players from fraud and unfair practices.
Quality and integrity control of provided games.
Preventing the participation of minors and vulnerable groups.
2. Licensing of local brands
Requires company registration in Australia and an Australian Business Number (ABN).
Full KYC and AML compliance.
Local customer support infrastructure (call center, online chat in English).
Mandatory integration with ACMA monitoring systems.
3. International Brand Licensing
The possibility of obtaining a license subject to the opening of a representative office or branch in Australia.
Proof of compliance with ACMA standards, including RNG integrity, game certification, and transparent bonus policy.
Obligation to comply with Australian laws even if there is a main license of another jurisdiction (MGA, UKGC, Curacao, etc.).
Cooperation with ACMA on blocking violators and AML control.
4. Admission criteria for all operators
Financial sustainability and transparent ownership structure.
Availability of a license issued by a competent regulator (for international companies - double licensing).
Certification of game content in accredited laboratories (GLI, iTech Labs, eCOGRA).
Development and implementation of a responsible play program.
5. Post-licence controls
Regular audits of financial and technical activities.
Monitoring player complaints and their processing time.
Check advertising campaigns for compliance with ACMA restrictions.
The possibility of suspension or cancellation of the license in case of violations.
6. ACMA Licensing Value for Players
Guarantee of fair payments and transparent conditions.
Protection against fraudulent schemes and unscrupulous operators.
The ability to contact ACMA in disputes with casinos.
Conclusion
ACMA's role in licensing local and international brands is to ensure transparency, integrity and legality of operators in the Australian market. Through strict eligibility criteria and ongoing oversight, the ACMA is creating a safe and regulated gambling environment in Australia.
1. ACMA Challenges in Brand Licensing
Ensuring operators comply with Australian law.
Protecting the interests of players from fraud and unfair practices.
Quality and integrity control of provided games.
Preventing the participation of minors and vulnerable groups.
2. Licensing of local brands
Requires company registration in Australia and an Australian Business Number (ABN).
Full KYC and AML compliance.
Local customer support infrastructure (call center, online chat in English).
Mandatory integration with ACMA monitoring systems.
3. International Brand Licensing
The possibility of obtaining a license subject to the opening of a representative office or branch in Australia.
Proof of compliance with ACMA standards, including RNG integrity, game certification, and transparent bonus policy.
Obligation to comply with Australian laws even if there is a main license of another jurisdiction (MGA, UKGC, Curacao, etc.).
Cooperation with ACMA on blocking violators and AML control.
4. Admission criteria for all operators
Financial sustainability and transparent ownership structure.
Availability of a license issued by a competent regulator (for international companies - double licensing).
Certification of game content in accredited laboratories (GLI, iTech Labs, eCOGRA).
Development and implementation of a responsible play program.
5. Post-licence controls
Regular audits of financial and technical activities.
Monitoring player complaints and their processing time.
Check advertising campaigns for compliance with ACMA restrictions.
The possibility of suspension or cancellation of the license in case of violations.
6. ACMA Licensing Value for Players
Guarantee of fair payments and transparent conditions.
Protection against fraudulent schemes and unscrupulous operators.
The ability to contact ACMA in disputes with casinos.
Conclusion
ACMA's role in licensing local and international brands is to ensure transparency, integrity and legality of operators in the Australian market. Through strict eligibility criteria and ongoing oversight, the ACMA is creating a safe and regulated gambling environment in Australia.
